As much as I love regular coffee, sometimes you need something quick for on-the-go. Looking for an instant coffee that gives additional health benefits, I picked this up on a whim. I was pleased from the first sip! I make mine cold with milk and the flavor is so rich and creamy. Yes, it has a nutty, mushroom-y flavor, but I don't mind that as I like mushrooms and it isn't overwhelming. And having tried other mushroom coffees and cocoas, I can say that the Om products are the best tasting I've found so far. It does take some work to dissolve, so you'll want to use more than just a spoon to mix. I use a milk frother and that works perfectly. If you're in the market for an instant mushroom latte mix, I can't recommend this one enough!